In today’s digital age, having a website for your business is essential. But creating a website alone is not enough; you need to ensure it is easily discoverable on search engines. This is where Search Engine Optimization (SEO) comes in handy. In this article, we’ll share tips and tricks to help you boost your website’s SEO.
SEO Magic: How to Make Your Website Stand Out!
Creating an impressive website is one thing, but ensuring it ranks high on search engines is another. For your website to stand out, your content needs to be unique, helpful, and informative. This means using relevant keywords, crafting compelling headlines and meta descriptions, and adding internal and external links. Remember to optimize your images by using descriptive file names and alt tags. With consistent and high-quality content, your website will stand out and attract more traffic.
Another way to enhance your website’s SEO is by leveraging social media. Social media platforms like Twitter, Facebook, and LinkedIn can help improve your website’s visibility. By sharing your website content on social media, you’ll increase your website’s visibility, reach, and traffic. Additionally, social signals such as likes, shares, and comments can boost your website’s overall search rankings.
Get Ready to be Found: Tips & Tricks for Boosting Your SEO!
One of the most effective ways to boost your website’s SEO is through link building. This involves acquiring backlinks from high-authority websites in your industry. When a reputable website links back to your site, it signals to search engines that your content is trustworthy and relevant. To build links, use outreach strategies such as guest blogging, broken link building, and influencer outreach.
Another way to improve your website’s search engine optimization is by optimizing for mobile devices. With mobile devices generating over 50% of web traffic, it’s essential to ensure your website is mobile-friendly. This means using responsive design, optimizing images, and reducing page load times. By optimizing for mobile devices, you’ll enhance user experience, increase engagement, and boost your search rankings.
In conclusion, improving your website’s SEO requires time, effort, and patience. By consistently applying the tips and tricks shared in this article, your website’s visibility, traffic, and search rankings will improve over time. Remember to stay up to date with the latest SEO trends and algorithm changes to ensure your website stays competitive. Good luck!
By applying these tips and tricks, you’ll be on your way to having a website that stands out and reaches a wider audience. Remember that SEO is a long-term strategy that requires consistent effort, but the results are worth it. So get started, stay disciplined, and watch your website’s SEO soar!
Domain is the name through which the website can be accessed. In general, domain consists of two parts name and suffix.
1- Extension:
Authorized and valid extensions are actually extensions that have been approved by the ICANN Suffix Approval Committee. These extensions are technically referred to as Top Level Domain or TLD, which can be divided into three general categories as follows:
A- General extensions (gTLD):
These extensions can be used for public registration and use and any authorized (legal) use. Registration of these domains is possible through companies known as Registrars (Registrars) declared valid by ICANN or their authorized agents. These extensions include .com, .net, .org ,… Noted.
B- Proprietary extensions (special):
Extensions on which individuals and organizations with specific specifications and activities can register a domain or operate on these extensions must be subject to certain citizenship laws. Such as .gov, .edu, .co.ir, org.ir, which will be mandatory when registering or during the use of documents and observing certain laws.
C – National/National Extensions (ccTLD):
In addition to general and special extensions, different countries can also apply for suffixes with their country’s abbreviation code, which is a two-letter code (such as ir for Iran). The administration of these extensions, laws and how to allocate them will be available to governments or centers nominated by the official authorities of each country. For example, for ir domains, the official reference of the Theoretical Physics Organization of Iran(nic.ir).
Although domains are issued under the supervision of an ICANN, various suffixes may have different registrars or registrars.
2- Name:
After selecting the extension, choosing domain name is the most important part of the address of a website. This name consists of a 3-64 characters, number or dash (without spaces). If you insist on registering a specific phrase as your domain name, you will have no choice but to check other extensions associated with the name.
If your site address contains your trademark, you can register all derivatives and products on different extensions to ensure easier access and protection of your brand.
(Internet domain name components)
Host:
Host is a simple space on which your site information is placed. This information can be website pages, photos, CSS files, JavaScript or any other file type.
This space is located on the hard drive of servers with Windows or Linux operating system (which are located in valid internal or external datacenters) and site information can be available without any interruption and as quickly as possible around the world due to the server power and appropriate communications of the relevant data center.
In order to provide the possibility of managing this space (host) users are provided with the necessary access (username and password) to a web control panel.
There are different control panels according to the operating system of hosting servers. For example, common control panels on Windows Base servers include Website Panel, Plesk, Helm, etc. And on Linux base servers include Cpanel, DirectAdmin, Plesk and … are.
Famous cpanel panel – an example of a host panel
The convenience of work and the facilities that a control panel offers to users are among the most important factors of a good host.
At the time of choosing the appropriate hosting plan, in addition to quality factors to other parameters such as space, monthly traffic, number of account emails, number of databases, etc. Also pay attention and accordingly buy the plan suitable for your needs.
It should be noted that the connection between domain and host is established through half-servers (DNS) set up on domain. Therefore, note that after purchasing the desired host, be sure to ask the correct half of the company’s servers, according to the plan you have purchased, and set them up on your domain through the relevant panel or portal. After this, by entering your domain in the browser, the information located in your hosting space will be loaded and the so-called domain will be connected to your host.
For example, half-server (DNS) of Parsian Free Gateway hosting services is ns1.persianfreegate.com and ns2.persianfreegate.com. Of course, don’t worry about these settings in parsian free gate collection. We will do it all for you.
Note that the setting of half-servers will be applied in full depending on the domain extension after a period of time. For example, in domains with com extensions this time is less than ten minutes and in domains with ir extension this time may take up to 24 hours.
Now that you are familiar with the concepts of host and domain, you can register and purchase your suitable space and domain via this link.
After purchasing the host and the domain you want to set up the site and install the required CMS, the next step ahead of you is to design the template for the site. When a user logs in, the design of your site is the first thing that attracts his or her attention. A beautiful site design can give the user a sense of calm and comfort and keep him on your site for a long time, but if it is disordered at first glance, it will cause the user to opt out of scrolling your site and exit him.
In this article, important points in the design of the site are examined, which is necessary for all professional and beginner users and can prevent many mistakes. As a site designer, you need to make the visitor become the permanent user of your site at first glance. Below we will introduce you some important points in the design of the site.
1- Have an attractive color:
Studies have shown that the correct use of colors and the balance between them make a difference in the jump rate and conversion rate. Colors are powerful and important tools in the design of a site. As a result, the principles of using colors and their combinations should be observed in the design of the site.For example, the use of contrasting colors makes the elements of the site clearer and clearer.
When designing a site in color selection, you should consider the theme of the site that you are designing the template. For example, in scientific and research sites, content and articles are more important and simple coloring should be used. Another interesting point is the use of black text with a white background. This simple coloring prevents the user’s eye fatigue and causes the user to spend a long time reading articles.
In the design of the store site and services, it is better to use happy and spicy colors. Especially for specific buttons and entries to get more customer attention for clicking or signing up. The use of spicy colors should only take place in the sections where you intend to attract the user’s attention. Excessive use of spicy colors and high contrast will cause fatigue and dissatisfaction.
2- Care more about font size and type:
Another important point in site design is the use of legible fonts of the right size. More than 95% of information on a site is transmitted through the language of the document. A text with appropriate text increases the readability, availability and usability of a site for the user. So choosing a beautiful font with the right size plays a direct role in the interface of your site. Also, select a font that is fully compatible with all browsers and displayed correctly. If the content of your site is too small or too large, the result will be user dissatisfaction and leaving the site. When a user logs into the pages of your site, they should be able to read the content easily and do not need to zoom in.
3- Easy routing in menus:
Other important points in site design should be mentioned menus and easy routing on the site. Unfortunately, many Iranian sites are confused when the user wants to go to the desired section. For example, a corporate site has a special recruitment page, but when searched in the site menu there is no part called employment and the user after visiting the site should search all the pages for the desired section or leave the site inconclusive!
You should consider the shortest route for the user to access the desired content. If the content is large, you can use 2 or more different menus and expand the segmentation of the content so that users can achieve their demands in the shortest possible time.
You can also use different sections in the side columns of the site and include the most widely used parts of your site. Another way to improve site routing is to place a sitemass. In this way, visitors can easily find and enter their desired page by visiting the sitema map section.
4- Use quality and creative images:
The first and most important goal of using images in the design of the site is to have a good look and look like the site. But not that you use any old and repetitive photos and expect the user to like your site.
No user will enjoy seeing a dry, soulless site. Use relevant and quality images to use images correctly in site design. This is very important in the design of the site. Because the use of images also has its own rules.
Images should be selected with good quality and low volume so as not to slow down your site. Note that site speed is an important factor in SEO that you should consider all aspects of it from the beginning.
The size of the images should also be chosen according to your content. For an article, a medium-sized image (600X400) is enough and use small-sized images for menus and site logos. The use of too large images in the content makes the site pages heavy, resulting in a slowdown in the loading speed of the site.
If you’re writing long articles, be sure to use one or more related images. Because the images both diversify and refresh the reader and make it easier for him to understand. A suitable and relevant image sometimes helps the user understand more than a few lines of explanation and text.
Using the image according to the subject is another important point. Try to take as many quality photos as you can and use them. If you can’t choose high-quality photos for your site.
5- Design a suitable contact form:
Having a simple contact form to communicate with the user with you is another important point in the design of the site. A forgotten section is the presence of contact section and contact information. Imagine that the user is logged in to your site and is interested in your goods or services and needs to get in touch with you by email or phone for more information, but you have not shown any way of communication to the user.
Placing contact information in the visible and upper part of the site will help you in two ways:
Ensures the user’s activity: When a service site places your phone or email information on the site, it is much more reliable than other sites that have just placed an email or don’t have a contact section at all.
Makes more sales: On a site where users can easily communicate with you and all your contact information is ahead of them, naturally more sales will be done. Because the user will trust you more.
6- Speed up the site:
A very important part of both site design and seo optimization and SEO is related to site speed. The basic part in the speed of the site is to choose the right host and then use content distribution networks or CDN.
After these steps, other issues related to the type of site design and programming that you must observe. Otherwise, no matter how useful and useful you provide, but have a slow site, you will not have a good ranking in the search results. Site speed is one of the most important points that should always be taken into account.
Observing the following points when designing a site will help you to increase the speed of the site:
Minimal use of JavaScript and CSS:
If you need to use Java script code on your site, try moving these codes to the end of the site pages so that it doesn’t make the site heavy when loaded.
Also, in writing CSS, try to put all variables in one or two files and avoid creating multiple CSS files in different parts of the site. Because it will slow down the site too much.
Standard use of multimedia:
Images and even video are used to clarify the topic and better convey the content to the user. But this use should be standardized. If you’re using video in your articles, try to get the right volume to load faster. Also, make the site images as compact as you can.
Try to place the multimedia used on your host and do not link to external sources. For example, you have placed a picture in your article, but that image is on another host and you just linked it on your site.
So every time a user wants to read that article, the image file must be uploaded from another site. If that site is out of reach, the browser will spend a lot of time loading the image, resulting in a dramatic slowdown in the speed of your site. That’s why try to always host all the content and files of the site when designing the site on your host.
7- Design a responsive site:
The number of users surfing the web over a smartphone is increasing day by day. So it’s a successful site design that can be displayed on all devices. Now this device is a mobile phone or tablet and even a smart TV. Your site should be responsive and align itself with any screen size.
The menus and images of the site should also be displayed on different devices without problems and the user does not need to scroll in different directions to navigate the site. Font sizes should also be coarser on mobile phones so that they do not lose the ability to be legible.
In general, designing a responsive site is associated with your user interface and SEO. If your site is not responsive, the user cannot easily search the site and achieve its goals. That’s why it has left the site, the jump rate will increase and it will have an impact on the SEO of the site.
The site design department of Parsian Free Gateway Group is ready to design and implement your site using the professional team and using the most up-to-date web programming technologies. Contactus for more information.
The general principles of setting up each website consist of two processes: website design,support and website management. After the website design process is finished, you should be able to manage your website well.
Many people’s impression is that website management is just putting information inside the website and updating the content. While website management should review and evaluate all the affairs of the website and use the cooperation of experts and experienced people to do these things. Among the most important tasks of website management are the following:
– Codification of regulations, regulations and website prospects
– Maintaining website security
– Discover website bugs
– Organizing users and members of the website
– Responding to users
Website management can be analyzed in several sections:
– Strategic
Strategic management of the website means setting the program and policies, perspectives and goals of the website.
– Technical
The technical management of the website relates to the technical issues of the website including the structure of the website and the programming language of the website.
– Content
We need to see if our website is service-driven or content-driven. Service-based websites are the main job of providing services. Content-driven websites have been launched with the aim of providing employees with special content.
– Graphics
As important as the content of the site is, the graphics and beauty of the site is also one of the most important and essential points. Website graphics management should have a complete nobility both on template design and on website graphics issues.
– Security
The most important and fundamental part of website management is managing its security. When you set up a site, you should be ready to attack hackers. Among other things that could disrupt the site’s security is the disclosure of the username and the loss of the content of the website.
Despite all the points mentioned, there are still some things to consider when setting up a website and managing the site, which of course we will talk more about in future articles.
